Lunch & Learn Tuesday May 25th, 2017

Lunch & Learn on May 25, 2017 – If You Build It – The Tourism Industry’s Impact on Business and Community

Greater Magnolia Parkway Chamber of Commerce held a Lunch & Learn on May 25, 2017 at Celeste Graves Educational Support Center.  The event, “IF YOU BUILD IT – THE TOURISM INDUSTRY’S IMPACT ON BUSINESS AND COMMUNITY” focused on the growth of the travel and tourism industry in the greater Houston area – including The Woodlands and Conroe – and the impact it can have on businesses and communities.  The discussion included how business and community can claim their part of the tourism growth.

The first panel speaker was Jorge Franz who is the Senior Vice President of Tourism for Houston First and the Greater Houston CVB. He has been working for the Houston office since 2001 and is in charge of promoting Houston as a great place to visit. As a part of the recent merger with Houston First, his responsibilities include working with travel trade to create to new initiatives that show measureable returns to Houston hospitality partners and new economic impact to Houston. He is also spearheading efforts to create and improve Houston’s tourism “product.”

Mr. Franz is very active in the Tourism community. He is staff liaison for the Houston First Joint Tourism Committee and is Past Chair of the Texas Medical Center’s International Affairs Advisory Council and a Past Chair of the Governor of Texas ‘ Tourism Advisory Committee.

The second panel speaker was Nick Wolda who is the President of The Woodlands Convention and Visitors Bureau. Nick began his career with The Woodlands Township in 1999. During his tenure, he worked on project teams that included the development of The Woodlands Waterway Marriott Hotel & Convention Center, the expansion of The Cynthia Woods Mitchell Pavilion and the developments of Market Street, Town Green Park and Waterway Square.

Today, he oversees the implement of The Woodlands Township community relations strategies and CVB marketing programs, including public relations and advertising. He oversees the marketing and promotion of special events and festivals, including the Red, Hot & Blue Festival, The Ice Rink and Lighting of the Doves, among others. He was a founding member of The Woodlands Waterway Arts Festival, now ranked in the Top 10 of all arts festivals in the country.

The third panel speaker was Harold Hutcheson who has served as the manager of the Conroe Convention & Visitors Bureau ever since the city of Conroe took control of the department in 2009 from the Conroe-Lake Conroe Chamber of Commerce.

Tana Ross, PCED. Who is the City of Magnolia Economic Development Coordinator, provided an overview of what the City of Magnolia is doing to attract tourists.  For more information, contact Tana at (281)356-2266, Option 3.

The networking luncheon takes place the fourth Tuesday of each month.  Members and guests are both welcome to attend the event.

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